MyNor – My Norwegian Culture – Minority Culture

Creative direction by Yasmin Hero

As this has been a kickstarter project for Yasmin as a Creative Director, Mynor has also ignited a new flame for Vimo Media. Upon working with MyNor we discovered our true purpose and vision in the industry. We saw a lack of minority representation in the film and media industry in Norway, both in front of and behind the camera. We’ve always had a goal to create diversity in the media landscape but this mission became clear fto us when we started planning for MyNor. MyNor is a campaign celebrating the diversity of the Norwegian culture by showing that individuals percieve culture quite differently. Yasmin wanted to showcase siblings from 5 different families through unique fashionable settings. We produced the background sets from scratch by building walls and painting and decorating them in the unique settings for each scene. Picking out the cast and creating the set design we wanted for the campaign video.

This summer in Oslo, we’ll be having an event covering the MyNor campaign, as well as launching our own merchandise for MyNor. Further information will be announced.

Creative direction by Yasmin Hero

Directed by David Vu & Yasmin Hero

Produced by Umar Khalid

1st AD and Produced by Kunal Bhart

Director of Photography: Aleksander Haugdal

1st AC: Erik Fitzinger

Gaffer: Cameron Daravi

Art Directors: Reem Hassan & Marion Fransrud

Stylist: Chris Le

Production Assistant: Ståle Skullerud

Edit by David Vu

Grade by Didrik Bråthen

Cast:

Ossama Boua

Bilal Boua

Ayyub Boua

Bobby Yushukpui

Haddy Ceesay

Aissatou Ceesay

Dior Ceesay

Mustapha Ceesay

Mohamud Abdirashid